Jeralyn Reese ▪ Mountain View, CA 94040 ▪ 415.990.3423 ▪ jeralyn@userinspired.com ▪ PDF Version
Experience
User
Inspired, Mountain View, CA
Founder and Principal, March
2008-present.
§ Provide
qualitative user experience research services that help companies discover user
insights to inspire innovation and strategy.
§ Work
closely with client teams to understand their business goals and research
needs, and design research plans accordingly.
§ Research
services include: Ethnographic Field Studies, Contextual Inquiry, In-depth
Interviews (IDIs), Usability Lab Studies, Paper Prototype (RITE) Studies, Participatory
Design, Persona Development, Expert Evaluations, Task Analysis, and Diary
Studies
eBay,
San Jose, CA
Lead User Experience Researcher,
March 2007-March 2008.
§ Lead
qualitative research to explore the user experience of and develop strategy for
new opportunities and acquisitions.
§ Manage
research vendors conducting unbranded research.
§ Conduct
data mining using Teradata SQL to support and validate qualitative research
findings (supporting the entire User Experience Research team).
§
Mentor
other User Experience Researchers on methodology and research skills.
Senior User Experience Researcher,
December 2004-March 2007.
§ Planned,
conducted, documented, and presented user experience research for a variety of
projects including the following methodologies: cognitive walkthroughs,
participatory design sessions, ethnographic field studies (domestic and
international), usability lab studies, RITE studies, and phone interviews.
§
Developed
strategic research plans and leveraged research findings to guide teams in
changing the product roadmap to meet users’ needs.
§ Pioneered
holistic, multi-project research approach, encouraging collaboration among
teams.
§
Led
persona creation for key projects.
§
Mentored
other User Experience Researchers on methodology and research moderation
skills.
§
Designed
and led effort to create a participant recruiting system to track all User
Experience Research participants, research, and reports.
Yahoo!,
Sunnyvale, CA
User Experience Researcher,
August 2002-December 2004.
§
Planned, conducted, documented,
and presented user experience research for multiple communication products
including Personals, Mail, Photos, and Groups.
§
Employed a variety of research
methodologies to meet teams’ needs including ethnographic field studies,
usability lab studies, RITE method, usability benchmarking, desirability
studies, and surveys.
§
Led global ethnography effort and
conducted field studies in 6 countries to assist teams with identification of
future product opportunities and direction.
§ Developed global personas and worked closely with
designers to improve user experience.
Siebel
Systems, Inc., San Mateo, CA
User Experience Engineer, July
2000-July 2002.
§
Conducted, documented, and
presented usability lab studies, field studies, heuristic evaluations, and
surveys for customer relationship management applications for windows-client,
web-client, Palm OS, PocketPC, and wireless (WAP) platforms.
§ Led usability and re-design efforts for all
Sales-related applications.
§ Created an online database for tracking core
usability issues and design recommendations.
§ Assisted in development and documentation of
usability processes and templates.
Excite@Home, Redwood City, CA
Usability
Lab Research Assistant May 2000.
§ Assisted with lab
and field studies for Excite@Home broadband and narrowband web service
products.
§ Assisted with
production of usability highlights videos.
Interval
Research, Palo Alto, CA
Usability
Engineer, April 2000.
§ Conducted concept
and usability testing for new consumer products based on broadband technology.
§ Assisted with user
testing and focus groups.
IDEO
Product Development, Evanston, IL
Summer
Intern, Summer 1999.
§
Conducted
product benchmarking, testing, and technology research for the design of a new
portable humidifier/vaporizer.
§ Assisted with ethnographic
field studies and usability research.
§ Participated in
concept and technology brainstorming sessions.
§ Built and tested
concept prototypes.
IDEO
Product Development, Palo Alto, CA
Research
Assistant, Spring 1999.
§ Maintained the
Techbox, a company-wide tool to facilitate knowledge management.
§ Brainstormed designs
for new physical embodiment of the Techbox.
§ Maintained and
updated Techbox Intranet web site.
§ Brainstormed new
business models for the Techbox.
Education
Stanford
University, Stanford, CA
Master of Science in
Mechanical Engineering, Design Division, June 2000.
Coursework included:
Team-Based
Design, Human-Computer Interaction Design, Work Space
Design,
Ambidextrous Thinking, Technology Venture Formation, Computers and Interfaces.
Massachusetts
Institute of Technology, Cambridge, MA
Bachelor
of Science in Mechanical Engineering, Concentration in Anthropology, June 1998.
Thesis: Public Bathroom
Re-Design.
Member
of BayCHI.
Member
of Usability in Practice Committee for ACM SIGCHI 2002 Annual Conference.
Member
of The National Engineering Honor Society, Tau Beta Pi.
Member
of The Mechanical Engineering Honor Society, Pi Tau Sigma.
Co-Inventor
on Key Fob with Valet and Car Locator Feature patent in the U.S. (US6386007),
Europe (EP1185754), Brazil (BR0011627), and the World Intellectual Property
Organization (WO0077329). Co-Inventor on Fob Command Mechanism patent in Europe
(EP1060963).
Basic HTML,
Dreamweaver, Fireworks, Teradata SQL.