Our Philosophy
We believe that product strategy and design start with understanding the user. We use qualitative research methods that rely on direct observation of consumers' behavior (often conducted in their home or office) to help our clients understand their users. Observational research reveals what users actually do, not just what they say they do.

Our Process
We have a flexible approach and customize our process for each client and industry. We will work closely with you to understand your business goals and research needs, and then design a research plan accordingly. The research methods we use include:

• Ethnographic Field Studies
• In-depth Interviews (IDIs)
• Diary Studies
• Task Analysis
• Contextual Inquiry
• Persona Development
• Participatory Design
• Paper Prototype (RITE) Studies
• Usability Lab Studies
• Expert Evaluations
• Benchmark Studies