What We Do

User Inspired believes that product strategy and design start with understanding the user. We use qualitative research methods that rely on direct observation of consumers' behavior (often conducted in their home or office) to help our clients understand their users. Observational research reveals what users actually do, not just what they say they do.


We have a flexible approach and customize our process for each client and industry. We will work closely with you to understand your business goals and research needs, and then design a research plan accordingly.

User Inspired has experience researching:

  • Websites

  • Mobile Apps

  • Enterprise & Business Software

  • Hardware

  • Medical Hardware and Software

Research Approaches
  • Ethnographic Field Studies

  • Usability Studies

  • Diary Studies

  • Low-Fidelity Iterative Prototype (RITE) Studies

  • In-Depth Interviews (IDIs)

  • Task Analysis

  • Persona Development

  • Cognitive Walkthroughs

  • Participatory Design